Unlocking trillions

Removing barriers to unlock trillions in untapped potential


Most bankers would deny consciously discriminating against minority businesspeople. But unconscious biases run deep in even the well-intentioned. Studies show we all possess hidden prejudices largely shaped by society’s stereotypes.

When a bank representative or underwriter has just minutes to decide an entrepreneur’s fate, these subconscious biases subtly skew their perception. Research finds they often view ideas from non-white communities as less viable – not based on merits but on racial stereotypes imprinted in our minds.

No fault of their own, but without diverse representation, leaders lack life experiences to understand challenges others face. Thus, policies have favored some while leaving others locked out of opportunities that could transform lives and communities.

You may think this doesn’t affect you. But we all pay the societal costs. When promising ventures are suffocated before sprouting, it limits jobs, economic growth, and innovations that could make our world more prosperous and solve the crises we all face.

It’s time to remove invisible barriers, not with accusations but solutions. Training can curb unconscious biases just as reviews ensure fair outcomes. With accountability and diverse leadership reflecting those served, banks can fulfill their duty to support all hardworking entrepreneurs.

Promising alternatives have emerged that leverage cutting-edge tools to directly activate capital for underrepresented ventures. Platforms bypass traditional gatekeepers, allowing ideas to be evaluated on merit alone.

Impact investors are increasingly deploying specialized microfinancing approaches shown to uplift communities when targeted toward women-led startups. Loans paired with training have generated outsized returns by empowering entrepreneurs previously locked out due to lack of collateral.

Advanced technologies also hold potential – AI credit-scoring models analyze thousands of data points to assess “unscorable” entrepreneurs fairly, while blockchain allows ownership tokens to represent startup equity without barriers. Yet we always need to remember we are here to support one another, technology will simply amplify our efforts.

Our shared future depends on unleashing the full potential of our diverse population. If we activate all available tools, from revised bank training to direct community investment, a more equitable system can emerge fostering prosperity for all.

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Together, we can build a more just and sustainable world for all.


30 N Gould St. STE R

Sheridan, Wyoming 82801 USA

Office +1 (917) 200-0128

Email info@freyjagroup.com

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FREYJA Group Empowered Women

Empower Her, Transform Tomorrow

We all have a role to play in creating a more just and equitable society. But research shows that empowering women and girls holds unique potential to catalyze progress.

Estimates suggest that achieving gender equality could add $12 trillion to global GDP by 2025. The World Bank highlights that investments in women spur lasting benefits – reducing poverty and inequality while driving development. For example, women’s education is linked to lower child malnutrition and mortality.

Yet obstacles remain at alarming levels globally.

Over 2.5 billion women are legally restricted from having the same choice of jobs as men. At least 1 in 3 women worldwide experience gender-based violence in their lifetime. The average gender pay gap hovers around 20% across 40 countries studied by the OECD.

Empower Her and Watch Societies Flourish: The Data-Backed Case

The evidence is clear – advancing women’s empowerment accelerates social progress and unlocks vast economic potential. But this requires dismantling barriers across public and private spheres:

Empowering women and girls through education, economic opportunities, health care access, political participation, and leadership capacity transforms communities for the better. Purposeful investment directed at women not only uplifts individuals, but compounds to benefit societies and economies overall.

Shaping a Brighter Future:

True change requires re-imagining systems holistically. The collective future we shape by empowering her – at home, in schools, through policies, within firms – will either propel or hinder progress for generations to come. The research provides hope: women’s empowerment sparks a better world for all.

Will you join us in transforming tomorrow?

The journey starts NOW.

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Transform mindsets. Challenge assumptions. Disrupt the status quo. Make ripples with us.

30 N Gould St Ste R
Sheridan, WY 82801

Main Office +1 (917) 200 – 0128

Email: info@freyjagroup.com



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